A review of the extant literature reveals that the theoretical underpinnings of the majority of
loyalty program research rest on psychological mechanisms from three specific domains …

The purpose of this article is to investigate the relationship between customer loyalty,
repurchase/repurchase intent and satisfaction in order to attempt to resolve the mixed views …

Branded content marketing serves as an ongoing conversation between brands and
consumers. Creating value-rich information that breaks through the noise and that can …

In this study, we highlight the need and develop a framework for customer engagement (CE)
by reviewing the marketing literature and analyzing popular press articles. By understanding …

Purpose The purpose of this study was to examine the relationships between perceived
price justice, satisfaction, revisit intention and loyalty among restaurant customers, specially …

The basic objective of this study is to analyse the direct and indirect impacts of
standardization and customization on customer satisfaction and loyalty through service …

The effect of hedonic and utilitarian values on satisfaction and loyalty of Airbnb users |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …

As brands increasingly engage in activism, it is critical they communicate messages that
their target audiences perceive as authentic to reinforce their consumer-brand relationships …

The importance of social media for advertising and marketing has brought growing interest
and investment into sponsored influencers. However, much is unknown about the …

Purpose Conventionally, consumers perceive luxury products as a means of displaying their
wealth and prosperity. Consumption of luxury products has usually been considered the …