Purpose The purpose of this paper is to examine and review the available literature on
ethical/unethical behaviour of pharmaceutical companies and to determine the ethical …

Purpose This study examines the predictive ability of the theory of planned behaviour (TPB)
to explain consumers' intentions to boycott “unethical” super market (S/M) products. It aims to …

Cause-related marketing (CaRM) has developed over the past three decades to become a
flexible and successful technique for many organizations to fulfill their social and financial …

Purpose This paper aims to examine non-Muslim consumers' willingness and motivation to
boycott American-based companies operating in Malaysia, where Islam is prominent. The …

The study attempts to understand corporations' efforts to communicate their values and
commitment to stakeholders after a crisis. Specifically, the study explores the characteristics …

Patients are the center of healthcaresystem where key role players include pharmaceutical
manufacturers. In recent years, ethical standards of marketing strategies conducted by …

This chapter examines the motivations and willingness to boycott of Malaysian Muslim
consumers. Based on an ongoing boycott incited by the Palestinian-Israeli conflict in the …

Cause-related marketing (CRM) has developed into a prominent marketing strategy adopted
by many Indian organizations since last two decades. There are range of Indian …

We use content analysis to discern ethical patterns of communication differences between
the business press and corporate social responsibility (CSR) reports in the US …

Negative stakeholder emotions have become an urgent topic for organisations. Negatively
engaged stakeholders or hateholders are challenging due to their strong emotions and …