In Indonesia, MSMEs support the national economy. The large contribution of MSMEs to
Gross Domestic Product (GDP) in 2021 reached 61.07 percent or worth IDR 8,573.89 …

The purpose of this study is to explore and examine the relationship of marketing strategy
factors in the marketing mix with 4Ps to predict and influence consumer purchasing …

Era disruptif teknologi di Industri 4.0 (I4. 0) menuju era society 5.0 terjadi saat ini, bahkan
masa yang akan datang yang tidak terbayangkan, diakui tidak ada strategi pemasaran yang …

This study identified and tested the causal relationship between e-commerce (EC) and
online purchase decisions (PD), with 43 respondents as a research sample selected based …

Content is a key phrase that has been a reference in marketing practices for some time ago,
now content marketing is a marketing discipline issue for digital-based marketing practices …

This study investigates engagement activities higher education institutions have been
providing to develop a learning culture as well as entrepreneurship skills for undergraduate …

Under the backdrop of economic globalization and the digital economy, entrepreneurial
behavior has emerged not only as a focal point of management research but also as an …

Penelitian ini mengkaji efektivitas pelatihan digital marketing dalam meningkatkan
pengetahuan dan keterampilan wirausaha muda pemula di Banjarmasin. Dengan …

This research investigated the relationship between the digitalization of human capital,
digital talent, and innovation capabilities among Business Unit employees. The mediating …

This paper aims to conduct an empirical study on the influence of relational resources (RR)
and digital capability (DC) on entrepreneurial performance (EP), as well as to examine the …