Turnitin
降AI改写
早检测系统
早降重系统
Turnitin-UK版
万方检测-期刊版
维普编辑部版
Grammarly检测
Paperpass检测
checkpass检测
PaperYY检测
The impact of user personality traits on word of mouth: Text-mining social media platforms
P Adamopoulos, A Ghose… - Information Systems …, 2018 - pubsonline.informs.org
Word of mouth (WOM) plays an increasingly important role in sha** consumers' behavior
and preferences. In this paper, we examine whether latent personality traits of online users …
and preferences. In this paper, we examine whether latent personality traits of online users …
Toward a digital attribution model
The increasing availability of individual-level data has raised the standards for measurability
and accountability in digital advertising. Using a massive individual-level data set, our paper …
and accountability in digital advertising. Using a massive individual-level data set, our paper …
Trade-offs in online advertising: Advertising effectiveness and annoyance dynamics across the purchase funnel
Digital advertisers often harness technology-enabled advertising-scheduling strategies,
such as ad repetition at the individual consumer level, in order to improve advertising …
such as ad repetition at the individual consumer level, in order to improve advertising …
Is distance really dead in the online world? The moderating role of geographical distance on the effectiveness of electronic word of mouth
The authors investigate how the geographical distance between online users is associated
with electronic word-of-mouth (eWOM) effectiveness. Their research leverages variation in …
with electronic word-of-mouth (eWOM) effectiveness. Their research leverages variation in …
Predicting stages in omnichannel path to purchase: A deep learning model
The proliferation of omnichannel practices and emerging technologies opens up new
opportunities for companies to collect voluminous data across multiple channels. This study …
opportunities for companies to collect voluminous data across multiple channels. This study …
Organization formalization, sector and social media: does increased standardization of policy broaden and deepen social media use in organizations?
S Bretschneider, M Parker - Government Information Quarterly, 2016 - Elsevier
Adoption of information and communication technology (ICT) has been studied extensively
in public administration, particularly social media. The immediate adoption and actual use of …
in public administration, particularly social media. The immediate adoption and actual use of …
The influence of external political events on social networks: The case of the Brexit Twitter Network
The social media debate preceding the 2016 Brexit referendum represents a yet another
instance of the growing role of social networking sites, also known as social media, in …
instance of the growing role of social networking sites, also known as social media, in …
Time sensitivity-based popularity prediction for online promotion on Twitter
Currently, companies and individuals tend to use social media to publish information for
promoting products and options. Although an increasing body of research has focused on …
promoting products and options. Although an increasing body of research has focused on …
Demand effects of the internet-of-things sales channel: Evidence from automating the purchase process
The internet of things (IoT) is rapidly becoming one of the most popular emerging
technologies in business and society. One of the major verticals that has recently begun to …
technologies in business and society. One of the major verticals that has recently begun to …
Heterogeneous demand effects of recommendation strategies in a mobile application: Evidence from econometric models and machine-learning instruments
In this paper, we examine the effectiveness of various recommendation strategies in the
mobile channel and their impact on consumers' utility and demand levels for individual …
mobile channel and their impact on consumers' utility and demand levels for individual …