Relational selling is at a crossroads: Some trends undermine salespeople's ability to build
strong relationships (e-commerce, buying norms), but others emphasize the importance of …

Despite calls for increased use of longitudinal data in academic sales research, the
overwhelming majority of published studies utilize cross-sectional designs. Yet, given the …

This study aims to expand tourism value co-creation to include resident-tourist social
interactions. Specifically, we aim to empirically verify the effects of residents' life satisfaction …

This study adopts the expectancy confirmation theory and regret theory to investigate the
effects of external reference points on repurchase behaviors and explore how customers' …

Purpose The purpose of this paper is to develop and empirically test a research model
examining the impact of five social media marketing (SMM) elements–entertainment …

The concept of customer centricity is frequently debated by sales and marketing researchers
and practitioners. However, to date no validated scale exists that measures to what extent …

Recent marketing research has identified mixed effects of luxury companies' corporate
social responsibility (CSR) engagement on customer-level outcomes. To gain a better …

Literature has highlighted the importance of psychological ownership (PO) on individuals'
attitude and behaviors in organizations. However, few studies have empirically tested this …

This study extends tourism research by examining whether residents' perceptions of tourism
development drives their participation in value co-creation with tourists. Moreover, we …

In recent years, as natural environmental problems have become more serious,
environmentally friendly airlines have been attracting attention from many practitioners and …