Visual communication via the design of food and beverage packaging

C Spence, G Van Doorn - Cognitive Research: Principles and Implications, 2022 - Springer
A rapidly growing body of empirical research has recently started to emerge highlighting the
connotative and/or semiotic meanings that consumers typically associate with specific …

The potential effectiveness of nutrient declarations and nutrition and health claims for improving population diets

B Kelly, SH Ng, A Carrad… - Annual Review of Nutrition, 2024 - annualreviews.org
Nutrition labeling supports healthier diets by aiding purchase decisions and stimulating
reformulation. This systematic literature review applied Cochrane methods to synthesize and …

Persuasive packaging? The impact of packaging color and claims on young consumers' perceptions of product healthiness, sustainability and tastiness

L Hallez, H Vansteenbeeck, F Boen, T Smits - Appetite, 2023 - Elsevier
Following the increasing importance of healthiness and sustainability for many consumers,
manufacturers increasingly try to give products a healthier or eco-friendlier image, for …

Influence of food packaging color and foods type on consumer purchase intention: the mediating role of perceived fluency

J Su, S Wang - Frontiers in Nutrition, 2024 - frontiersin.org
Packaging color entices and influences consumer perceptions and significantly affects the
identification of products. Marketers manipulate the exterior packaging to influence …

[HTML][HTML] Perception of advertisements for healthy food on social media: Effect of attitude on consumers' response

P Cuesta-Valiño, PG Rodríguez… - International journal of …, 2020 - mdpi.com
The growing concern for health is currently a global trend, so promoting healthy products is
an opportunity that companies can exploit to differentiate their products in highly competitive …

The determinants of virtual reality adoption for marine conservation

KF Yuen, LY Koh, LYH Tan, X Wang - Technology in Society, 2023 - Elsevier
Initiatives for marine conservation are funded by revenue from marine sites. However, the
emergence of COVID-19 has restricted travelling, thus leading to decreased revenue and …

Review of technology advances to assess rice quality traits and consumer perception

A Aznan, CG Viejo, A Pang, S Fuentes - Food Research International, 2023 - Elsevier
The increase in rice consumption and demand for high-quality rice is impacted by the growth
of socioeconomic status in develo** countries and consumer awareness of the health …

Affective psychology and color display of interactive website design

L Kuo, T Chang, CC Lai - Displays, 2022 - Elsevier
As Internet technology continues to advance, webpage design has transitioned from text and
static images to dynamic interactions created using Html5 technology, the most commonly …

From the color composition to the color psychology: Soft drink packaging in warm colors, and spirits packaging in dark colors

XF He, XG Lv - Color Research & Application, 2022 - Wiley Online Library
This research analyzed the relevant practices in the color composition of packaging and its
color psychology for soft drink and spirits products in the world‐renowned packaging design …

Smooth or rough? The impact of food packaging design on product healthiness perception

M Peng, F Liang, L Yu, H Huang - Food Quality and Preference, 2023 - Elsevier
In the existing literature, the relationship between the roughness/smoothness of food
packaging surfaces and healthiness perception has not been persuasively concluded. To fill …