Associating designed information and novelty with purchase intentions for product displays in fashion apparel stores
Purpose: This paper aimed to synthesize designed information, novelty, perceived
usefulness, involvement, attitude, and purchase intentions. Scholars developed a …
usefulness, involvement, attitude, and purchase intentions. Scholars developed a …
Two Decades of Advertisement Engagement: A Bibliometric and Network Analysis
PN Ubgade, S Joshi - Indian Journal …, 2024 - indianjournalofentrepreneurship …
Purpose: One of the most popular research subjects in the past few years has been the
effect of advertising on consumers. An advertisement's persuasiveness is determined by its …
effect of advertising on consumers. An advertisement's persuasiveness is determined by its …
Determinants of Continuance Intention to Use Mobile Payments: A Meta-Analysis
AA KA, R Subramanian - Indian Journal of Marketing, 2024 - samvad.sibmpune.edu.in
Purpose: This study aimed to consolidate the major determinants of continuance intention to
use mobile payments by employing meta-analysis. Design/Methodology/Approach: The …
use mobile payments by employing meta-analysis. Design/Methodology/Approach: The …
Kan alla varumärken bjuda upp till skratt?: En kvantitativ studie om hur humoristiska budskap i reklam påverkar varumärken
M Henriksen, E Mälstad - 2024 - diva-portal.org
1.1 Bakgrund Marknadsföring är en central del i att nå ut till rätt konsument och skapa ett
behov av en produkt eller ett varumärke (Fortnox, 2023). Idag används ett brett spektrum av …
behov av en produkt eller ett varumärke (Fortnox, 2023). Idag används ett brett spektrum av …