Place branding: A systematic literature review and future research agenda
This study aims to systematically review the place branding literature and comprehensively
synthesize the academic research in this domain. Accordingly, this study examines the …
synthesize the academic research in this domain. Accordingly, this study examines the …
Place branding & place marketing 1976–2016: A multidisciplinary literature review
R Vuignier - International Review on Public and Nonprofit Marketing, 2017 - Springer
This contribution offers a systematic and complete overview of the scientific literature in the
field of place marketing and place branding research. A total of 1172 articles published …
field of place marketing and place branding research. A total of 1172 articles published …
The dynamics of place brands: An identity-based approach to place branding theory
M Kavaratzis, MJ Hatch - Marketing theory, 2013 - journals.sagepub.com
This article introduces a novel approach towards place branding theory, adopting a view
based on the relationship between the place brand and place identity. The article first …
based on the relationship between the place brand and place identity. The article first …
My city–my brand: the different roles of residents in place branding
Purpose–This paper deals with the importance of residents within place branding. The aim
of this paper is to examine the different roles that residents play in the formation and …
of this paper is to examine the different roles that residents play in the formation and …
Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding
M Kavaratzis, A Kalandides - Environment and Planning A, 2015 - journals.sagepub.com
This article attempts to 'rethink'place brands after examining in detail how people form them
in their minds. The article starts with a very brief account of the place branding literature to …
in their minds. The article starts with a very brief account of the place branding literature to …
From “necessary evil” to necessity: stakeholders' involvement in place branding
M Kavaratzis - Journal of Place Management and development, 2012 - emerald.com
The purpose of this paper is to focus on the role of stakeholders in the creation, development
and ultimately ownership of place brands. The paper contributes towards laying the …
and ultimately ownership of place brands. The paper contributes towards laying the …
Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors
This article contributes to a broader understanding of how the branding of places affects
both residents and tourists. While branding often relies on simplified messages, the …
both residents and tourists. While branding often relies on simplified messages, the …
The role of brand elements in destination branding
This article evaluates the contribution of commonly used symbolic elements–namely
destination name, logo and tagline–to the establishment of the destination brand. The …
destination name, logo and tagline–to the establishment of the destination brand. The …
Questioning a “one size fits all” city brand: Develo** a branded house strategy for place brand management
Purpose City branding has gained popularity as governance strategy. However, the
academic underpinning is still poor, and city branding needs a more critical …
academic underpinning is still poor, and city branding needs a more critical …
How to catch a city? The concept and measurement of place brands
S Zenker - Journal of Place Management and Development, 2011 - emerald.com
Purpose–The branding of places has gained popularity among city officials in recent years.
Unfortunately, place marketers often disregard the complexity of place brands, as do their …
Unfortunately, place marketers often disregard the complexity of place brands, as do their …