Applying artificial intelligence (AI), especially natural language processing (NLP), to harness
large amounts of information from patent databases, online communities, social media, or …

Recent years have seen an increasing emphasis on open innovation by firms to keep pace
with the growing intricacy of products and services and the ever changing needs of the …

Consumers increasingly use social media brand communities to gather information about
brands and to inform their purchase decisions. Building on uses and gratifications theory …

This is the first article to describe how broadening of the term netnography in qualitative
research is leading to misperceptions and missed opportunities. The once accepted need …

Purpose Understanding customers is critical for service researchers and practitioners.
Today, customers are increasingly active online, and valuable information about their …

Despite the considerable expansion of brand-hosted social media, it is still not clear whether
and how brand-consumer social sharing contributes to virtual media engagement. Drawing …

Social commerce, an emerging phenomenon rooted in social media and Web 2.0
technologies, has attracted the attention of many researchers. The number of publications …

By taking advantage of social networking capabilities, social commerce provides features
that encourage customers to share their personal experiences. The popularity of online …

Co-creation for brand innovation is an intriguing and rapidly growing trend in the current
competitive market. Past research emphasizes the economic gains of consumer co-creation …

Social media and Internet data offer rich opportunities and vexing challenges for
sociocultural research. Explaining and extending prior approaches, Netnography …