This systematic literature review collected and summarized research on consumer
preferences and the purchase behaviour of food products with nutritional claims (NCs) and …

With the rising popularity of immersive virtual reality (iVR) technologies, retailers are
increasingly seeking innovative ways to create unique digital shop** experiences for their …

Introduction The modern eating environment has been implicated as a driving force of the
obesity epidemic. Mixed reality applications may improve traditional methodological …

Animal welfare (AW) is a growing concern for consumers in Germany; however, not all
consumers regularly purchase products that have been produced according to high AW …

This work examines the associated emotions of consumers transmitted from extrinsic
attributes (fat-related nutrition claims (full-fat, low-fat, and fat-free) and ingredient features …

While the food environment has been implicated in diet-related health disparities,
individuals' ability to shape the food environment by limiting attention to a subset of products …

This study aims to investigate the response from selected potential buyers on the marketing
communication channel by using the application of virtual reality (VR) in new housing …

Immersive Virtual Reality (VR) has positioned itself as an extension of the world that we live
in. VR applications have provided us with amplified and interactive environments that can …

The purpose of this paper is to study projection bias when individuals decide on their future
consumption. The present research aims to investigate what and how factors influence the …

Zusammenfassung Im Jahr 2019 wurde in Deutschland eine einheitliche, freiwillige
Kennzeichnung von Haltungsbedingungen für tierische Produkte eingeführt, um …