This study examines how the consumers' perceived values (utilitarian and hedonic values)
impact their impulse buying behavior (IBB) in the mobile commerce (m-commerce) context …

The paramount importance for mobile retailers, expecting higher sales and cost savings is
customer retention. Though previous studies have explored various nuances of customer …

Growing evidence shows that mobile commerce will increase consumers' impulse buying
behavior. However, existing study examining the impact factors on individuals' impulse …

In the past, consumers used to go to brick-and-mortar stores to gather information and often
concluded their shop** there, with the physical store probably being one of their few …

The study seeks to answer the question of what strategic directions and opportunities we
have for business in the midst of the info-communication changes of our time. In this …

Transactions through mobile commerce for tourism-related products and services are
increasing. This phenomenon can lead to impulse buying due to technological features and …

The customer journey is more omni-channel than ever. In this scenario, so-called
showrooming behavior emerges as a growing trend that is usually considered by retailers as …

With the progress of digital and mobile technologies, mobile short video apps (MSAs) have
been booming in recent years. These MSAs are expanding their role in social commerce …

Digital technologies have squeezed the entire world into a small frame. Trade and
transactions never stop, and they go where the customer is. Marketers must reinvent their …

The current study sought to fill a gap in the literature by examining how advertising's
affective and cognitive values influence compulsive purchasing on Instagram. To do so, we …