Marketing scholars wield untapped potential to expand research into the wellbeing of
consumers with mental illness beyond existing clinical and medical perspectives, enriching …

Purpose Social media has become an inescapable part of our lives. However, recent
research suggests that excessive use of social media may lead to fatigue and users' …

Five experiments were conducted to explore trait impulsivity as a possible contributor to the
magnitude of the Brand Positivity Effect, and to provide a more sophisticated empirical …

Artificial Intelligence (AI) offers valuable analytical and decision-making tools that create a
revolution in all fields, including the health sector. AI methods help professionals based on …

Background: Public health, particularly mental health services aimed at making a positive
impact can be difficult to market to populations. Promoting mental health services to a target …