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The dark side revealed: insights and implications from online brand communities
A Behl, C Bhutani, NS Jayawardena… - Journal of Product & …, 2024 - emerald.com
Purpose This study aims to present a comprehensive review of the literature on the dark side
of online brand communities, identifying the dominant themes [determinants of the dark side …
of online brand communities, identifying the dominant themes [determinants of the dark side …
EXPRESS: Unraveling the Adverse Effects of Social Media on Teenagers: Current and Future Research Directions
EXPRESS: Unraveling the Adverse Effects of Social Media on Teenagers: Current and
Future Research Directions Page 1 For Peer Review Unraveling the Adverse Effects of …
Future Research Directions Page 1 For Peer Review Unraveling the Adverse Effects of …
Typology and impact of follower responses to social media influencer “promotional crisis”
This study introduces a typology of follower responses to seemingly deceptive promotional
content by a social media influencer (SMI) and the effects of those responses on observers …
content by a social media influencer (SMI) and the effects of those responses on observers …
The dark side revealed: insights and implications from online brand communities
MS Balaji, A Behl, C Bhutani, NS Jayawardena - 2024 - bradscholars.brad.ac.uk
Purpose This study aims to present a comprehensive review of the literature on the dark side
of online brand communities, identifying the dominant themes [determinants of the dark side …
of online brand communities, identifying the dominant themes [determinants of the dark side …