The dark side revealed: insights and implications from online brand communities

A Behl, C Bhutani, NS Jayawardena… - Journal of Product & …, 2024 - emerald.com
Purpose This study aims to present a comprehensive review of the literature on the dark side
of online brand communities, identifying the dominant themes [determinants of the dark side …

EXPRESS: Unraveling the Adverse Effects of Social Media on Teenagers: Current and Future Research Directions

S Bhardwaj, R Chopra, N Donthu… - Journal of Interactive …, 2024 - journals.sagepub.com
EXPRESS: Unraveling the Adverse Effects of Social Media on Teenagers: Current and
Future Research Directions Page 1 For Peer Review Unraveling the Adverse Effects of …

Typology and impact of follower responses to social media influencer “promotional crisis”

AI Rynarzewska, L Nafees… - Psychology & …, 2025 - Wiley Online Library
This study introduces a typology of follower responses to seemingly deceptive promotional
content by a social media influencer (SMI) and the effects of those responses on observers …

The dark side revealed: insights and implications from online brand communities

MS Balaji, A Behl, C Bhutani, NS Jayawardena - 2024 - bradscholars.brad.ac.uk
Purpose This study aims to present a comprehensive review of the literature on the dark side
of online brand communities, identifying the dominant themes [determinants of the dark side …