Positioning – a literature review | Emerald Insight Books and journals Case studies Expert
Briefings Open Access Publish with us Advanced search Positioning – a literature review …

Online influencer marketing (OIM) has become an integral component of brands' marketing
strategies; however, marketers lack an adequate understanding of its scope, effectiveness …

Purpose This study aims to examine current dynamics, consolidates knowledge, elicits
trends, identifies and analyses primary research streams and suggests future research on …

Advances in robotics, automation, and artificial intelligence increasingly enable firms to
replace human labor with technology, thereby fundamentally transforming how goods and …

Despite the popularity and high quality of machine-made products, handmade products
have not disappeared, even in product categories in which machinal production is common …

This study aims to investigate if the visitors' perception of corporate social responsibility
influences both hotel brand positioning and intention to revisit. Furthermore, it examines the …

An emerging literature stream posits that drawing on users rather than internal designers in
new product creation may benefit firms because the resulting products effectively satisfy …

Despite extensive evidence that a brand's country-of-origin (COO) affects consumers' brand
evaluations and behavioral intentions, consumers are often reluctant to admit this influence …

Although prior research is congested with constructs intended to capture consumers'
dispositions toward globalization and global/local products, their effects appear to replicate …

A positioning strategy for a tourist destination, based on analysis of customers’ perceptions and
satisfactions: A case of Kashmir, India | Emerald Insight Books and journals Case studies …