The rapid advancement of artificial intelligence (AI) offers exciting opportunities for
marketing practice and academic research. In this study, through the application of natural …

Service robots and artificial intelligence promise to increase productivity and reduce costs,
prompting substantial growth in sales of service robots and research dedicated to …

Focusing on the application of artificial intelligence, this study investigates the impact of
emotional display on user engagement with computer-generated imagery influencers …

This study addresses two critical research gaps in human-robot interaction (HRI): the limited
systematic research on the role of trust in customers' acceptance of artificially intelligent (AI) …

Prior examinations of relationship development and the leverage of trust among artificial
intelligence (AI) influencers and followers have been few. This study employed complexity …

ChatGPT, an extensively recognised language model created by OpenAI, has gained
significant prominence across various industries, particularly in education. This study aimed …

This study investigates the antecedents and consequences of brand satisfaction with the
moderating role of type of barista. For this, data were collected from customers who used a …

Despite service robots' importance in the tourism industry, few studies have investigated
human–robot interaction from a reciprocal exchange perspective. This paper applies social …

Purpose This study aims to investigate the customers' behavioral intention and actual usage
(AUE) of artificial intelligence (AI)-powered chatbots for hospitality and tourism in India by …

Robots and artificial intelligence (AI) technologies are becoming more prominent in the
tourism industry. Nowadays, consumers are faced with multiple options involving both …