Creativity has long been thought to involve associative processes in memory: connecting
concepts to form ideas, inventions, and artworks. However, associative thinking has been …

Creativity reflects the remarkable human capacity to produce novel and effective ideas.
Empirical work suggests that creative ideas do not just emerge out of nowhere but typically …

The “standard” definition of creativity as novel and useful describes creative products, but
creativity is constituted by processes. This misalignment contributes to the oft-noted …

Novelty and appropriateness are two fundamental components of creativity. However, the
way in which novelty and appropriateness are separated at behavioral and neural levels …

Dual process theories of creativity suggest that creative thought is supported by both a
generation phase, where unconstrained ideas are generated and combined in novel ways …

The associative theory of creativity proposes that creative ideas result from connecting
remotely related concepts in memory. Previous research found that higher creative …

Understanding how thought emerges from the topographical structure of the cerebral cortex
is a primary goal of cognitive neuroscience. Recent work has revealed a principal gradient …

Associative thinking plays a major role in creativity, as it involves the ability to link distant
concepts. Yet, the neural mechanisms allowing to combine distant associates in creative …

Introduction Creativity is a fundamental competence that manifests itself in various domains
of knowledge, including verbal creativity. The main aim of this study was to identify indicators …

Storytelling has been pivotal for the transmission of knowledge and cultural norms across
human history. A crucial process underlying the generation of narratives is the exertion of …