This study examines the role of brand love and its relationship with brand-related variables,
such as brand quality, brand trust, brand commitment, and brand loyalty. A total of 265 …

This study examines the factors leading to online loyalty, in terms of brand effects (ie brand
innovativeness and brand love) as well as website effects (ie visual appeal, perceived …

Brand loyalty is essential for maintaining a business's clients. Numerous studies have been
conducted to investigate its causes and effects. However, this research does not adequately …

In recent years, the mobile wallet has changed the traditional payment landscape due to the
growing popularity of smartphone use and the mass adoption of mobile wallets in emerging …

Purpose This study aims to expand the understanding of the implicit exposure of brands in
Web dramas with congruent branding messages shared on social media Moments. This …

This study examines the moderating effect of brand equity on the relationship between
digital marketing and consumer intent to purchase in Pakistan's social media commerce …

Kecintaan terhadap merek dianggap sebagai keterikatan emosional antara konsumen
dengan merek dan akan membuat konsumen enggan atau sulit untuk beralih ke merek lain …

In line with social, economic, and political developments, religion is playing an increasingly
influential role in sha** consumer behavior. Political and economic reforms that promote …

Pesatnya perkembangan industri otomotif kendaraan mobil di Indonesia semakin tahun
semakin meningkat mengakibatkan persaingan bisnis dalam industri ini terutama bengkel …

Perkembangan pariwisata di Indonesia berkembang sangat pesat karena Indonesia
memiliki banyak tempat wisata menarik dan oleh-oleh khas Indonesia. Oleh karena itu …