Purpose Hospitality businesses have been challenged to pick fitting electronic word-of-
mouth (eWOM) management strategies, yet accurate return on investment assessments and …

This study is intended to know the effect of sub-dimensions of social media influencer's
credibility (SMIC) on destination purchase intention (DPI) of visitors, and the mediating role …

Für Restaurants ist es von besonderer Bedeutung, genau zu verstehen, wer ihre
potentiellen und tatsächlichen Gäste sind und was genau sich diese bei einem Restaurant …

It is especially important for restaurants to understand exactly who their potential and actual
guests are and what exactly those guests expect from a restaurant or a restaurant visit. In …

Com o aumento do uso das redes sociais, as empresas passaram a desenvolver
estratégias mercadológicas que pudessem estar presentes no mundo digital. Entretanto, o …

With the rapid progress of the digital revolution, we are witnessing a gradual shift in the
marketing communication strategies adopted by brands, with an increasing focus on social …

It is especially important for restaurants to understand exactly who their potential and actual
guests are and what exactly those guests expect from a restaurant or a restaurant visit. In …

Content marketing is increasingly important for brand performance, ie, brand popularity and
associated e-commerce sales. Content marketing factors that are seen as effective for brand …

The research focused on boosting consumer preferences in Klang Valley coffee intake. They
were swayed by customer purchasing intent. As a result, there is a disconnect between …

Für Restaurants ist es von besonderer Bedeutung, genau zu verstehen, wer ihre
potentiellen und tatsächlichen Gäste sind und was genau sich diese bei einem Restaurant …