A brief review of systems theories and their managerial applications
[Modified excerpt] Systems theory is an interdisciplinary theory about every system in nature,
in society and in many scientific domains as well as a framework with which we can …
in society and in many scientific domains as well as a framework with which we can …
Digitalization in retailing: multi-sided platforms as drivers of industry transformation
Purpose Digitalization has transformed several industries during the past two decades. In
this paper the authors focus on the retail sector, where new business models help retailers …
this paper the authors focus on the retail sector, where new business models help retailers …
Marketing as value co-creation through network interaction and resource integration
E Gummesson, C Mele - Journal of business market management, 2010 - Springer
This is a theoretical discourse on contributions to the marketing discipline primarily from
service-dominant (SD) logic, relationship marketing, and the many-to-many network …
service-dominant (SD) logic, relationship marketing, and the many-to-many network …
Beyond virtuality: from engagement platforms to engagement ecosystems
Purpose–Understanding the role and implications of information and communication
technology (ICT) in service is the key research priority for service science and the …
technology (ICT) in service is the key research priority for service science and the …
Think human, act digital: activating data-driven orientation in innovative start-ups
Purpose The study queries the drivers of innovation management in contemporary data-
driven organizations/companies. It is argued that data-driven organizations that integrate a …
driven organizations/companies. It is argued that data-driven organizations that integrate a …
Systems, networks, and ecosystems in service research
Systems, networks, and ecosystems in service research | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search …
journals Case studies Expert Briefings Open Access Publish with us Advanced search …
Research traditions of innovation: Goods-dominant logic, the resource-based approach, and service-dominant logic
Purpose–The purpose of this paper is to offer a fresh framing of innovation, as service
innovation/value innovation. Design/methodology/approach–By examining the visions …
innovation/value innovation. Design/methodology/approach–By examining the visions …
Toward a service (eco) systems perspective on value creation
This article discusses how the core concepts of service-dominant logic—service-for-service
exchange, value co-creation, value propositions, resource integration, and highly …
exchange, value co-creation, value propositions, resource integration, and highly …
The role of shared intentions in the emergence of service ecosystems
With the increased prevalence of ecosystems across sectors, understanding what conditions
enable their formation is important for both researchers and managers. Service-dominant …
enable their formation is important for both researchers and managers. Service-dominant …
The emergence of the new service marketing: Nordic School perspectives
E Gummesson, C Grönroos - Journal of Service Management, 2012 - emerald.com
Purpose–The purpose of this paper is to offer a reflective account of the emergence of new
marketing theory as seen through the lens of the Nordic School of Service …
marketing theory as seen through the lens of the Nordic School of Service …