Purpose This study investigates the impact of supplier greenwashing on client sustainability,
focusing on environmental, social and economic dimensions. It also emphasizes the …

Purpose This study examines how structured procedures and psychological safety can
enhance six sigma processes' effectiveness and foster individual creativity within an …

Purpose Utilizing the Stimulus-Organism-Response framework, this study examines how
stimuli such as green sustainability efforts and brand image affect organisms namely brand …

The telecommunications industry is one of the most competitive industries with high
penetration of digital technology, faster availability of data services, and innovations in …

Purpose This study aims to examine the influence of gameful experience (GAMEX) on
customer brand engagement in the context of e-tailing. Drawing on the self-determination …

Background Consumers are not always aware of how their purchase decisions may harm
other humans and the environment. Green customer hel** behaviours could aid in solving …

Pelayanan yang berkualitas memegang peranan penting dalam membentuk kepuasan
pelanggan, namun juga erat kaitannya dengan penciptaan keuntungan bagi perusahaan …

This study aims to investigate the effectiveness of green marketing strategies in influencing
consumer interest and purchasing behavior towards electric cars, focusing on media …

This study investigates the impact of the green marketing mix, which consists of product,
price, place and promotion, on attitude towards green products, green brand image, green …