Value co-creation in branding: A systematic review from a tourism perspective
Although the concept of value co-creation has been predominant in the marketing discipline,
there remains surprisingly little research on value co-creation in branding. This paper aims …
there remains surprisingly little research on value co-creation in branding. This paper aims …
Exploring e-Loyalty Antecedents in B2C e-Commerce: Empirical results from Italian grocery retailers
Purpose The purpose of this paper is to investigate the micro-linkages fostering consumers'e-
loyalty in grocery retailers B2C e-commerce context. Specifically, the authors focused on the …
loyalty in grocery retailers B2C e-commerce context. Specifically, the authors focused on the …
Examining the mediating role of social interactivity between customer engagement and brand loyalty
Purpose This study aims at identifying and examining the mediating role of customer
engagement behavior and social interactivity onbrand loyalty. Design/methodology …
engagement behavior and social interactivity onbrand loyalty. Design/methodology …
How do museums foster loyalty in tech-savvy visitors? The role of social media and digital experience
The recent debate about the digitalization of museums and new technologies has become
increasingly important among tourism scholars. Digital innovation and virtual environments …
increasingly important among tourism scholars. Digital innovation and virtual environments …
What influences consumers' intention to purchase organic personal care products? The role of social reassurance
Green and organic markets have grown rapidly in recent times, thanks to the increasing
global popularity of having a healthier lifestyle. Rising consumer awareness of the risks of …
global popularity of having a healthier lifestyle. Rising consumer awareness of the risks of …
Sport entrepreneurship: A synthesis of existing literature and future perspectives
Sport entrepreneurship is progressively emerging as an extremely significant stream of
research. Accordingly, scholars are increasingly assessing how sportspeople tend to have …
research. Accordingly, scholars are increasingly assessing how sportspeople tend to have …
Assessing the relationship between gamified advertising and in-app purchases: a consumers' benefits-based perspective
Purchase through mobile apps (m-commerce) is on the rise. While this phenomenon is
affecting any consumers cohort, millennials represent the lion's share among m-commerce …
affecting any consumers cohort, millennials represent the lion's share among m-commerce …
Knowledge management and open innovation in agri-food crowdfunding
Purpose The purpose of this paper is to analyze the relationship between knowledge
management capabilities and successful open innovation within agri-food businesses. This …
management capabilities and successful open innovation within agri-food businesses. This …
The relationship among customer operant resources, online value co-creation and electronic-word-of-mouth in solid waste management marketing
In recent times, waste management has engaged the attention of governments, policy
makers, and academics as it has ramifications for the health and well-being of citizens, the …
makers, and academics as it has ramifications for the health and well-being of citizens, the …
New challenges in brand management
Purpose This paper aims to help in the development of a better understanding of key brand-
related terms and discuss the key challenges and trends in brand management …
related terms and discuss the key challenges and trends in brand management …