City branding as innovation for tourism development: systematic review of literature from 2011 to 2023

MK AlShaalan, CM Durugbo - Management Review Quarterly, 2024 - Springer
Tourism development benefits from harnessing the prospects of innovative city brands and
motivates management scholars to postulate and investigate evolving motives and …

Develo** a comprehensive conceptual framework for city branding based on urban planning theory: Meta-synthesis of the literature (1990–2020)

FM Aydoghmish, M Rafieian - Cities, 2022 - Elsevier
Even though city branding has recently been considered an urban policy, it remains a
research area theoretically detached from urban planning theory and ethics. On this issue …

[HTML][HTML] The impact of COVID-19 on the short-term rental market in Spain: Towards flexibilization?

J Sequera, J Nofre, I Díaz-Parra, J Gil, I Yrigoy… - Cities, 2022 - Elsevier
The Spanish real estate and its 'sea and sun'tourism model, were profoundly disrupted
during the Great Recession of 2008–2014 As a result, hedge funds and their speculative …

Green brand as a marketing instrument: Principle, features and parameters

S Lyeonov, T Pimonenko, O Chygryn… - … Journal of Global …, 2021 - inderscienceonline.com
In the paper, the authors analysed the approaches to define a green brand. Using the
Google Trends, they proved that the terms' green brand'is more appropriate …

Civita di Bagnoregio, Italy: Towards a people-centred heritage branding approach

M Amer, M Ginzarly, MF Renzi - Journal of Heritage Tourism, 2023 - Taylor & Francis
The valorization of the UNESCO WHC emblem as a brand icon overlooks the marketing
statement of local heritage sites that are not designated as world heritage. This practice …
A Pattaratanakun, V Taecharungroj - Journal of Place Management …, 2024 - emerald.com
Purpose This study examines the relationship between place branding and economic
growth, addressing the gap in literature that directly links the two. Recognising the …
บันทึก อ้างอิง อ้างโดย1 MRY Shahabadi, H Sajadzadeh… - The Scientific Journal of …, 2019 - bagh-sj.com
Place branding has been adopted by policymakers and decision makers since 1990s to
promote the place competition forattracting financial and human capital. This concept is …

Relationships between cycle theories, sustainable tourism, and the effects of the COVID-19 in Hungary.

B Remenyik, D Horváth, L Vasa - Economic Annals-XXI …, 2020 - search.ebscohost.com
Examining cycle theories calls our attention to the fact that tourism will be described by
descending and ascending curves within certain periods in the future. According to cycle …