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City branding as innovation for tourism development: systematic review of literature from 2011 to 2023
MK AlShaalan, CM Durugbo - Management Review Quarterly, 2024 - Springer
Tourism development benefits from harnessing the prospects of innovative city brands and
motivates management scholars to postulate and investigate evolving motives and …
motivates management scholars to postulate and investigate evolving motives and …
Develo** a comprehensive conceptual framework for city branding based on urban planning theory: Meta-synthesis of the literature (1990–2020)
Even though city branding has recently been considered an urban policy, it remains a
research area theoretically detached from urban planning theory and ethics. On this issue …
research area theoretically detached from urban planning theory and ethics. On this issue …
[HTML][HTML] The impact of COVID-19 on the short-term rental market in Spain: Towards flexibilization?
The Spanish real estate and its 'sea and sun'tourism model, were profoundly disrupted
during the Great Recession of 2008–2014 As a result, hedge funds and their speculative …
during the Great Recession of 2008–2014 As a result, hedge funds and their speculative …
Green brand as a marketing instrument: Principle, features and parameters
In the paper, the authors analysed the approaches to define a green brand. Using the
Google Trends, they proved that the terms' green brand'is more appropriate …
Google Trends, they proved that the terms' green brand'is more appropriate …
Civita di Bagnoregio, Italy: Towards a people-centred heritage branding approach
The valorization of the UNESCO WHC emblem as a brand icon overlooks the marketing
statement of local heritage sites that are not designated as world heritage. This practice …
statement of local heritage sites that are not designated as world heritage. This practice …
A Pattaratanakun, V Taecharungroj - Journal of Place Management …, 2024 - emerald.com
Purpose This study examines the relationship between place branding and economic
growth, addressing the gap in literature that directly links the two. Recognising the …
growth, addressing the gap in literature that directly links the two. Recognising the …
บันทึก อ้างอิง อ้างโดย1 MRY Shahabadi, H Sajadzadeh… - The Scientific Journal of …, 2019 - bagh-sj.com
Place branding has been adopted by policymakers and decision makers since 1990s to
promote the place competition forattracting financial and human capital. This concept is …
promote the place competition forattracting financial and human capital. This concept is …
Relationships between cycle theories, sustainable tourism, and the effects of the COVID-19 in Hungary.
B Remenyik, D Horváth, L Vasa - Economic Annals-XXI …, 2020 - search.ebscohost.com
Examining cycle theories calls our attention to the fact that tourism will be described by
descending and ascending curves within certain periods in the future. According to cycle …
descending and ascending curves within certain periods in the future. According to cycle …