Affect, emotion, and decision making

JM George, E Dane - Organizational behavior and human decision …, 2016 - Elsevier
This article reviews research on affect, emotion, and decision making published in
Organizational Behavior and Human Decision Processes from the 1990s onward. The …

Consumer experience and experiential marketing: A critical review

B Schmitt, L Zarantonello - Review of marketing Research, 2013 - emerald.com
Purpose–This chapter provides a critical review of the emerging field of consumer
experience and experiential marketing. Design/methodology/approach–We review …

Business sustainability performance and cost of equity capital

AC Ng, Z Rezaee - Journal of Corporate Finance, 2015 - Elsevier
Business sustainability has emerged as the theme of the 21st century. We examine whether
and how different components of economic sustainability disclosure (ECON), as well as …

Experience marketing: Concepts, frameworks and consumer insights

B Schmitt - Foundations and Trends® in Marketing, 2011 - nowpublishers.com
Experience is a new and exciting concept marketing academia and practice. This
monograph reviews the various meanings of experience as the term is used in philosophy …

The seven sins of consumer psychology

MT Pham - Journal of consumer psychology, 2013 - Elsevier
Consumer psychology faces serious issues of internal and external relevance. Most of these
issues originate in seven fundamental problems with the way consumer psychologists plan …

Uncertainty increases the reliance on affect in decisions

A Faraji-Rad, MT Pham - Journal of Consumer Research, 2017 - academic.oup.com
How do psychological states of uncertainty influence the way people make decisions? We
propose that such states increase the reliance on affective inputs in judgments and …

Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness

C Li, X Luo, C Zhang, X Wang - Marketing Science, 2017 - pubsonline.informs.org
Although firms are leveraging weather conditions in promotions, they struggle to quantify the
impact. This study exploits field experiment data on weather-based mobile promotions with …

Corporate governance and earnings quality: the behavioral theory of corporate governance (evidence from Iran)

Z Rezaee, MH Safarzadeh - … : The international journal of business in …, 2023 - emerald.com
Purpose This study aims to examine the relationship between corporate governance (CG)
and various measures of earnings quality in listed companies on Tehran Stock Exchange …

Consumers' trust in feelings as information

T Avnet, MT Pham, AT Stephen - Journal of Consumer Research, 2012 - academic.oup.com
The diagnosticity of feelings in judgment depends not only on their representativeness and
relevance, but also on people's trust in their feelings in general. Trust in feelings is the …

Asking questions of AI advertising: A maieutic approach

J Coffin - Journal of Advertising, 2022 - Taylor & Francis
Artificial intelligence (AI) is transforming advertising theory and practice. However, while
applications of AI abound, it appears that not enough questions are being asked about the …