[BOOK][B] A cognitive psychology of mass communication
F Sanborn - 2022 - taylorfrancis.com
The eighth edition of this text remains an indispensable resource for mass communication
psychology and media effects courses. This book gives readers an in-depth understanding …
psychology and media effects courses. This book gives readers an in-depth understanding …
Children in marketing: A review, synthesis and research agenda
O Sigirci, AE Gegez, H Aytimur… - International journal of …, 2022 - Wiley Online Library
Children have received much research attention in many different academic disciplines
within social sciences, including marketing. The main objective of this study is to provide a …
within social sciences, including marketing. The main objective of this study is to provide a …
Electronic media and early childhood: a review
FW Paulus, E Möhler, F Recktenwald… - Klinische …, 2021 - thieme-connect.com
Background This review summarizes the state of knowledge of use of new media on the
development in early childhood in 6 sections: descriptive utilization data, psychosocial and …
development in early childhood in 6 sections: descriptive utilization data, psychosocial and …
Priming skepticism: Unintended consequences of one‐sided persuasion knowledge access
Scholars have historically assumed that consumers' persuasion knowledge is invariably
linked to skepticism about advertising and marketing. As a result, studies have often used …
linked to skepticism about advertising and marketing. As a result, studies have often used …
The constructions of family holidays in young middle-class Malaysian Chinese children
The absence of children in tourism research has been identified by past scholars but the
rising attention on Asians consumers in tourism has also implied that the voices of Chinese …
rising attention on Asians consumers in tourism has also implied that the voices of Chinese …
TV advertisements: assessing the moderating effect of children's pester power on parents purchase decision
R Lavuri, VR Aileni - Journal of Promotion Management, 2022 - Taylor & Francis
This research study aims to examine the influence of TV advertisements on children to
pester and the moderating role of pestering power for parents buying decisions and TV ads …
pester and the moderating role of pestering power for parents buying decisions and TV ads …
The construction and preliminary validation of a new Pictorial Materialism Test for 4–6-year-old children
Materialistic tendencies may originate in early childhood, and previous research shows that
even preschoolers differ in the degree of their materialism. The goal of this project was to …
even preschoolers differ in the degree of their materialism. The goal of this project was to …
Materialistic values, brand knowledge and the mass media: Hours spent on the internet predicts materialistic values and brand knowledge
R Rai, C Chauhan, MI Cheng - Current Psychology, 2020 - Springer
Materialism can be seen as the importance people attached to material goods, as well as
the belief in the desirable symbolic importance goods have (eg, to status, human happiness …
the belief in the desirable symbolic importance goods have (eg, to status, human happiness …
Online advertorial attributions on consumer responses: materialism as a moderator
HH Chang, KH Wong, TW Chu - Online Information Review, 2018 - emerald.com
Purpose Based on the Mehrabian–Russell theory, the purpose of this paper is to view the
attributes of advertorial information as a stimulus in an online environment to examine the …
attributes of advertorial information as a stimulus in an online environment to examine the …
Retailers targeting children with set collection promotions: the child's perspective
Purpose Children are familiar with retail outlets (especially supermarkets) and the reality of
shop** from an increasingly early age. In turn, retailers are actively engaging this young …
shop** from an increasingly early age. In turn, retailers are actively engaging this young …