The Internet has changed social communications and social behaviour and led to the
development of new forms of communication channels and platforms, providing …

The notion of electronic word-of-mouth (eWOM) communication has received considerable
attention in both business and academic communities. Numerous studies have been …

There is a great deal of interest in the role that partisanship, and cross-party animosity in
particular, plays in interactions on social media. Most prior research, however, must infer …

Computer algorithms are increasingly being used to predict people's preferences and make
recommendations. Although people frequently encounter these algorithms because they are …

In hopes of motivating consumers to provide larger volumes of useful reviews, many retailers
offer financial incentives. Here, we explore an alternative approach, social norms. We inform …

The authors examine the effect of consumer reviews on relative sales of books at Amazon.
com and Barnesandnoble. com. The authors find that (1) reviews are overwhelmingly …

Online feedback mechanisms harness the bidirectional communication capabilities of the
Internet to engineer large-scale, word-of-mouth networks. Best known so far as a technology …