PLS-SEM's most wanted guidance
Purpose Partial least squares structural equation modeling (PLS-SEM) has attracted much
attention from both methodological and applied researchers in various disciplines–also in …
attention from both methodological and applied researchers in various disciplines–also in …
[HTML][HTML] Multigroup analysis of more than two groups in PLS-SEM: A review, illustration, and recommendations
Multigroup analysis (MGA) in partial least squares structural equation modeling (PLS-SEM)
has grown considerably in the past few years in many different research fields, particularly in …
has grown considerably in the past few years in many different research fields, particularly in …
What drives students toward ChatGPT? An investigation of the factors influencing adoption and usage of ChatGPT
Purpose The purpose of this paper is to identify the factors determining students' attitude
toward using newly emerged artificial intelligence (AI) tool, Chat Generative Pre-Trained …
toward using newly emerged artificial intelligence (AI) tool, Chat Generative Pre-Trained …
Progress in partial least squares structural equation modeling use in marketing research in the last decade
Partial least squares structural equation modeling (PLS‐SEM) is an essential element of
marketing researchers' methodological toolbox. During the last decade, the PLS‐SEM field …
marketing researchers' methodological toolbox. During the last decade, the PLS‐SEM field …
[BUCH][B] Marktforschung
Das Buch gibt eine systematische und praxisnahe Einführung in Grundlagen der
Marktforschung im Zeitalter der Digitalisierung. Aufgabe ist es, dem Marketing-Management …
Marktforschung im Zeitalter der Digitalisierung. Aufgabe ist es, dem Marketing-Management …
[PDF][PDF] PLS-SEM statistical programs: a review
Partial least squares structural equation modeling (PLS-SEM) is one of the most widely used
methods of multivariate data analysis. Although previous research has discussed different …
methods of multivariate data analysis. Although previous research has discussed different …
Green marketing approaches and their impact on green purchase intentions: Mediating role of green brand image and consumer beliefs towards the environment
Today, customers see businesses as more than just profit seekers, they see them as
organizations that are concerned about the well-being of their societies. Therefore …
organizations that are concerned about the well-being of their societies. Therefore …
[PDF][PDF] Multigroup analysis using SmartPLS: Step-by-step guidelines for business research
Multigroup Analysis (MGA) using partial least squares path modelling (PLSPM) is an
efficient approach to evaluate moderation across multiple relationships in a research model …
efficient approach to evaluate moderation across multiple relationships in a research model …
Latent class analysis in PLS-SEM: A review and recommendations for future applications
With the increasing prominence of partial least squares structural equation modeling (PLS-
SEM) in business research, the use of latent class analyses for identifying and treating …
SEM) in business research, the use of latent class analyses for identifying and treating …
A paradigm of blockchain and supply chain performance: a mediated model using structural equation modeling
A paradigm of blockchain and supply chain performance: a mediated model using structural
equation modeling | Emerald Insight Books and journals Case studies Expert Briefings Open …
equation modeling | Emerald Insight Books and journals Case studies Expert Briefings Open …