Keyword decisions in sponsored search advertising: A literature review and research agenda
In sponsored search advertising (SSA), keywords serve as the basic unit of business model,
linking three stakeholders: consumers, advertisers and search engines. This paper presents …
linking three stakeholders: consumers, advertisers and search engines. This paper presents …
Trusted participants of social network providing answers to questions through on-line conversations
EK Moxley, JT Wills, D Dulitz - US Patent 8,423,392, 2013 - Google Patents
According to one innovative aspect of the Subject matter described in this specification, a
user initiates an online con Versation by Submitting a question. The question is posed to …
user initiates an online con Versation by Submitting a question. The question is posed to …
Finding competitive keywords from query logs to enhance search engine advertising
This study has proposed a topic based competitive keywords suggestion method called TCK
to enhance search engine advertising. On the basis of query logs, the method explores the …
to enhance search engine advertising. On the basis of query logs, the method explores the …
A non-parametric LDA-based induction method for sentiment analysis
Sentiment analysis is the process of analyzing the characteristics of opinions, feelings, and
emotions which are expressed in textual data. This paper presents a novel approach for …
emotions which are expressed in textual data. This paper presents a novel approach for …
Keyword generation for sponsored search advertising: Balancing coverage and relevance
How to automatically generate a pool of keywords used by potential consumers is a
challenging issue for advertisers in sponsored search advertising (SSA). Such a keyword …
challenging issue for advertisers in sponsored search advertising (SSA). Such a keyword …
Method of answering questions by trusted participants
EK Moxley, JT Wills, D Dulitz - US Patent 8,589,235, 2013 - Google Patents
According to one innovative aspect of the Subject matter described in this specification, a
user initiates an online con Versation by Submitting a question. The question is posed to …
user initiates an online con Versation by Submitting a question. The question is posed to …
HQEBSKG: hybrid query expansion based on semantic knowledgebase and grou**
Increasing size of web leads to relevant information extraction by traditional and last query
expansion methods not to be efficient and encounter an essential challenge. Therefore, to …
expansion methods not to be efficient and encounter an essential challenge. Therefore, to …
Term suggestion with similarity measure based on semantic analysis techniques in query logs
LC Chen - Online Information Review, 2011 - emerald.com
Purpose–Term suggestion is a very useful information retrieval technique that tries to
suggest relevant terms for users' queries, to help advertisers find more appropriate terms …
suggest relevant terms for users' queries, to help advertisers find more appropriate terms …
A new approach for better document retrieval and classification performance using supervised WSD and Concept Graph
R Soltanpoor, M Mohsenzadeh… - 2010 First International …, 2010 - ieeexplore.ieee.org
Word Sense Disambiguation (WSD) is main task in the area of natural language processing
(NLP). Supervised WSD methods are shown to be more effective than other WSD methods …
(NLP). Supervised WSD methods are shown to be more effective than other WSD methods …
A useful framework for identification and analysis of different query expansion approaches based on the candidate expansion terms extraction methods
Query expansion is a method for improving retrieval performance by supplementing an
original query with additional terms. This process improves the quality of search engine …
original query with additional terms. This process improves the quality of search engine …