Political marketing, a marriage between politics and marketing, is a dynamic and relatively
young field. Thus, it adheres to frameworks that are borrowed from other disciplines to …

Have you ever seen a politician fiercely attacking his opponent? Sure you have. Election
campaigns without attacks on the rival candidate's performance, policy propositions and …

YouTube, a popular video-sharing platform, is being used by political parties to influence
voter behavior. The present exploratory study analyses the use of YouTube as a promotional …

La publicidad política se ha configurado en un campo de alto interés para los científicos
sociales. El propósito de este documento es analizar la literatura desarrollada alrededor del …

Online political advertising is a central aspect of modern election campaigning for
influencing public opinion. Computational analysis of political ads is of utmost importance in …

India is a land of coexistence. It is a place where unique blends can be witnessed, the old
with the new or young, the traditional with the modern and the local with the global; the same …

Communication is playing the most crucial part in the success of any political party in the
election. Political parties used many communication tools to spread the messages to the …

The world has been quickly urbanising during the last decades, and today over 50% of the
population lives in urban areas. This fact is acknowledged by most of the international …

Political Marketing: A Study from the Indian Perspective□ 2 of marketing to diverse areas
(Keith, 1960; Kotler & Levy, 1969; Shostack, 1977; Arndt, 1978). The inclusion of the term …