Purpose The purpose of this article is to identify how the organisations are able to improve
their business value through acquisition of business analytics capabilities and by improving …

Although an increasing number of companies are investing in travel-related apps and user
retention with travel apps is becoming critical for these companies, few studies have …

Purpose The purpose of this paper is to understand the factors that enable and inhibit
WhatsApp users' discontinuance intention (DI) following the change in WhatsApp's privacy …

Purpose Prior research has advanced several explanations for social media
influencers'(SMIs') success in the burgeoning computer-mediated marketing environments …

Consumer switching behaviors are influenced by the word-of-mouth (WOM) phenomenon,
yet our knowledge on the relationship between WOM and mobile payment application …

Purpose During the past few years, social media has faced the challenge of maintaining its
user base. Reports show that the social media giants such as Facebook and Twitter …

Along with the rising digitalization of businesses, social media influencers (SMI) have been
essential in redefining how the online promotional system operates. In the Philippines alone …

Software users often experience mixed feelings of both satisfaction and dissatisfaction. A
research gap still exists in examining different sources of software user satisfaction and …

Purpose-The background of this study was to investigate if brand and consumer-initiated
dimensions within online behavior theory influences online customer experience …

Business analytics is essential for business to stay relevant and success in this digital era.
The availability and abundance of data could support or even be the basis in understanding …