Human capital development, attractions of sustainable living standards and renewed
concerns for the planet have redirected city planners to a new frontier: the creation of …

Household energy conservation has emerged as a major challenge and opportunity for
researchers, practitioners and policymakers. Consumers also seem to be gaining greater …

The purpose of this study is to integrate the theoretical base of green purchasing by using
the signaling theory approach to green marketing. Since previous studies do not combine …

This paper suggests that advertising campaigns directed at increasing consumer demand
for green energy should emphasize not only environmental concern and utilitarian benefits …

Green energy has gained significant research attention across the globe due to its ability to
reduce environmental damage. However, for complete acceptance of green energy, only …

This research addresses the role of warm glow as an antecedent of proenvironmental
behavior in a comparative study of the behavioral effects of warm glow and altruistic …

Renewable energy has become an important objective especially for fighting climate
change and improving energy security. This study has employed two methods for data …

In liberalized electricity markets, residential customers can choose their preferred provider
and select among a variety of different electricity products, including green power options …

At present, electricity generated from power plants using renewable sources costs more than
electricity generated from power plants using conventional fuels. Consumers bear these …

This paper investigates the determinants of pro-environmental consumption, focusing on the
role of reference groups and routine behavior. We study the factors that explain whether or …