Visual merchandising encourages customers to enter the store by making it appealing to
them and influencing their perception of it. It is the art of putting together effective display …

This study aimed to explore the two aspects of the masstige mean score scale (MMSS) in the
mobile payment system (MPS) context. The aspects included measuring the masstige value …

Purpose This research explores how perceived product and service quality affect brand
equity within hybrid business models, particularly in the automotive industry. Additionally, it …

This research provides a framework of factors determining clothing interest and subsequent
purchase motivation of Generation Z consumers in India. The predictors of young …

This study investigates how a business school website informs a prospective student about
the school's brand personality. Using a content analytical approach, words were extracted …

Cork is a natural, recyclable, non-toxic, and renewable resource with unique functional
characteristics that is part of a self-sustaining sector. It is increasingly being applied to …

In this study, the conceptual framework of brand equity is a combination of antecedents that
create differential effects to customer response on customer-based brand equity in the …

This study aims to know the nature of the relationship between the three research variables,
which are “brand authenticity”,“brand trust”, and “brand loyalty”. In addition to knowing the …

Purpose: The study proposes a customer-based cold chain equity model which is based on
the overall brand equity of the chain members. The study examines the degree of impacts …

This study explores Indonesian mothers' preferences for foreign children's apparel brands
across socioeconomic groups. Employing the Theory of Consumption Value, focus group …