Purpose This study aims to provide a comprehensive and systematic review of halal tourism
structure using bibliometric analysis. Halal tourism interest has increased due to the high …

The metaverse, defined as an interoperated persistent network of shared virtual
environments, engenders perception of holistic presence for audiences through avatar …

This study examines how storytelling contributes to co-creating tourists' experiences with
tour guide interactions and authentic places, ultimately facilitating positive value co-creation …

Purpose This study aims to explore the relationship between the objectives of Islamic
banking, customer satisfaction and customer loyalty in the South African context. Diving …

Purpose This paper aims to present a theoretical account of the connection between artificial
intelligence (AI) enabled technologies and Muslim-friendly tourism experiences (MFTX) …

The global Halal industry is one of the world's fastest-growing consumer segments, as
evidenced by substantial research and published papers. This paper aims to identify and …

Purpose The study investigates the mediated moderation impact of Memorable Religious
Experience (MRE) and Religiosity (REL) on the relationship between Memorable Tourism …

This study explores the potential effects of technological advancements, such as artificial
intelligence and other Fourth Industrial Revolution innovations, on the development of the …

The tourism sector has become a truly global force for promoting economic growth and
development. Therefore, the study of tourism has become an interesting topic for …

The importance of relationship marketing (RM) as a strategic driver of strong long-term
customer relationships is widely recognized. However, we still know little about when retail …