Neurophysiological responses to robot–human interactions in retail stores
Purpose Retailers are increasingly considering the introduction of service robots in their
stores to support or even replace service staff. Service robots can execute service scripts …
stores to support or even replace service staff. Service robots can execute service scripts …
Modern methods of sustainable behaviour analysis—the case of purchasing FMCG
K Biercewicz, U Chrąchol-Barczyk, J Duda… - Sustainability, 2022 - mdpi.com
In this manuscript, the authors aim to explore sustainable consumer behaviour during
shop** at a self-service store with fast-moving consumer goods (FMCG). An innovative …
shop** at a self-service store with fast-moving consumer goods (FMCG). An innovative …
Consumer emotions, purchasing decisions, shop** time, and paths in virtual reality
K Biercewicz, K Włodarczyk… - Human …, 2024 - ht.csr-pub.eu
This article presents virtual reality research findings on customer emotions, product choice,
store time, and distance traveled. Advanced tools, such as virtual reality and EEG …
store time, and distance traveled. Advanced tools, such as virtual reality and EEG …
The Neuromarketing Revolution: Bringing Science and Technology to Marketing Insight
E Moses, KR Clark - Anthropological Approaches to Understanding …, 2020 - igi-global.com
This chapter examines the advent of the neuromarketing revolution, which over the past 10
years changed the way market research is conducted worldwide to include nonconscious …
years changed the way market research is conducted worldwide to include nonconscious …
[PDF][PDF] USING HIGH-TECH TOO LS FOR CONSUMER BUYING DECISIONS OF FMCG.
Purpose: The main aim of this paper is to explore consumer decisions and emotions during
shop** at the self-service store with fast-moving consumer goods (FMCG) …
shop** at the self-service store with fast-moving consumer goods (FMCG) …
[PDF][PDF] Modern Methods of Sustainable Behaviour Analysis—The Case of Purchasing FMCG. Sustainability 2022, 14, 13387
K Biercewicz, U Chrąchol-Barczyk, J Duda… - 2022 - researchgate.net
In this manuscript, the authors aim to explore sustainable consumer behaviour during
shop** at a self-service store with fast-moving consumer goods (FMCG). An innovative …
shop** at a self-service store with fast-moving consumer goods (FMCG). An innovative …
[BOOK][B] Capturing and Kee** the Customer Experience: The Effect of Photo Cues on Remembered Enjoyment and Future Intentions
NR Yoon - 2022 - search.proquest.com
The creation of engaging and enjoyable customer experiences is important in many
industries, and this enjoyment often extends beyond the physical experience through the …
industries, and this enjoyment often extends beyond the physical experience through the …
[PDF][PDF] Young Customer Responses to Service Robots vs. Humans in Luxury Retail: A Multidisciplinary Approach
MARKETING· ZFP· Volume 46· 2/2024· p. 3–19 3 https://doi. org/10.15358/0344-1369-2024-
2-3 Generiert durch Fernuniversität Hagen, am 14.06. 2024, 20: 09: 28. Das Erstellen und …
2-3 Generiert durch Fernuniversität Hagen, am 14.06. 2024, 20: 09: 28. Das Erstellen und …
[PDF][PDF] REDEFINING EMOTION
M Garcia-Garcia, O Goddard, V Venkatraman - 2021 - ipsos.com
A Scientific Report by Ipsos Page 1 REDEFINING EMOTION A Scientific Report by Ipsos
July 2021 Manuel Garcia-Garcia Global Lead of Neuroscience, Global Science Organization …
July 2021 Manuel Garcia-Garcia Global Lead of Neuroscience, Global Science Organization …
[PDF][PDF] IMPLICATIONS FOR BRAND SUCCESS
M Garcia-Garcia - 2020 - ipsos.com
Everyone thinks they know what emotion is. However, the multiple definitions of the term
found in respected dictionaries show that the understanding of the concept is so variable …
found in respected dictionaries show that the understanding of the concept is so variable …