The traditional symmetrical methods may not be sufficient for effectively examining the
asymmetries that are evident in the real‐world complex consumption context in the form of …

Purpose This research study investigates the factors that influence e-customer satisfaction, e-
trust, perceived value and consumers repurchase intention in the context of the B2C e …

Purpose Artificial intelligence chatbots are shifting the nature of online services by
revolutionizing the interactions of service providers with consumers. Thus, this study aims to …

The enhancement of consumer well-being is critical for technology companies in building
customer loyalty. Voice assistants (VAs), as the intelligent products launched by technology …

Engaging customers and building loyalty are crucial for operators who embrace live
streaming. While previous research has identified many social and technical factors that …

Despite its significant benefits, remanufactured products have very limited uptake in the
customer market. Although prior research explored the main motivations of consumer …

A deeper understanding of cloud computing is required to accelerate its adoption and
leverage its cost, performance, reliability, and security. However, information about the …

Purpose With the advancement of digital transformation, it is important for e-retailers to use
artificial intelligence (AI) for customer engagement (CE), as CE enables e-retail brands to …

Amid depleting resources and environmental constraints worldwide, green innovation is
being considered key to achieving sustainable development. The construction industry has …

Since its inception, mobile commerce (m-commerce) has introduced many disruptive
changes to the business world via various types of m-commerce applications, which refer to …