This study attempted to fill a gap in the literature and explore the effects of green marketing
orientation on SMEs green marketing performance. According to the result, the critical role of …

This article gives a contextual understanding of human resource agility by highlighting
organizational factors that influence it. The existing literature lacks assessments of the level …

Purpose The study investigated the effect of marketing communications' dimensions on
brand loyalty in the banking sector. Design/methodology/approach The study adopted the …

Objective: The objective of the article is to examine the impact of breakthrough innovations,
which make up the Fourth Industrial Revolution (4IR), on the volume and structure of …

132 nent. It is suggested to take into account the parametric quality index when setting the
price as an additional price premium. This approach has been tested in the formation of …

This study intended to investigate issues on the relationship between paradoxical virtual
leadership and emotional intelligence; accordingly, two main questions were addressed; the …

This accessible text looks at the range of soft skills sought after by employers and provides a
practical guide to develo** and effectively demonstrating these skills. Soft skills--including …

Abstract Value Stream Map** is an efficient and powerful tool of the Lean Manufacturing
system that helps in eliminating Non-Value-Added activities (NVAs) in a process by clearly …

Today, the diversity of functions of the state is objectively expanding, especially in the
context of socially oriented economies of developed countries. Effective governance of state …