As artificially intelligent conversational agents (ICAs) become a popular customer service
solution for businesses, understanding the drivers of user acceptance of ICAs is critical to …

The study aims to summarise and classify the existing research and to better understand the
past, present, and the future state of the theory of customer experience. The main objectives …

Research offers some indication that the online customers' shop** experience (OCSE)
can be a strong predictor of online impulsive buying behavior, but there is not much …

Artificial intelligence (AI) is revolutionising the way customers interact with brands. There is a
lack of empirical research into AI-enabled customer experiences. Hence, this study aims to …

Retailer mobile applications are one of the principal retail purchase and information search
channels. Customer experience is key to retail app success. However, its dimensions and …

In response to initial voices that put the customer experience (management)(CX (M))
movement into question, this article aims to introduce a formal nomenclature to push the CX …

Many B2B firms have widely accepted AI-based chatbots to provide human-like service
interaction at different customer touchpoints in recent years. One of the objectives behind …

Since much online shop** is attributed to online impulse buying, it is important to define
this particular shop** process. This process has three important issues, perceived risk for …

This paper furthers our understanding of customer brand engagement through augmented
reality (AR) features on retailers' mobile applications. Due to the ubiquitous smartphone …

Abstract Artificial Intelligent (AI) In-home Voice Assistants have seen unprecedented growth.
However, we have little understanding on the factors motivating individuals to use such …