Bitner (1992) coined the term'servicescapes' in reference to the physical surroundings as
fashioned by service organizations to facilitate the provision of service offerings to …

Evidence from past research and insights from an exploratory investigation are combined in
a conceptual model that defines and relates price, perceived quality, and perceived value …

Current measures of service quality do not adequately capture customers' perceptions of
service quality for retail stores (ie, stores that offer a mix of goods and services). A …

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco
focused on branding--a subject generating intense interest both in academia and in the" real …

Slow growth and intense competition in retail markets in recent years increases the need for
retailers to use strategies focused on retaining and attracting the right customers. However …

Delivering quality products requires an understanding of the critical dimensions and cues
that consumers use to judge quality. To that end, this article addresses two fundamental …

In the past few years, marketing managers and academics have shown increasing interest in
what constitutes and affects brand equity (Aaker, 1991). This interest has highlighted a …

This study investigates two design factors of store atmosphere in relation to store image and
consumers' expectations of merchandise quality for web-based stores. We address this …

Marketing scholars have long debated whether marketing programs and processes can be
standardized across countries. However, empirical examination of cross‐national …

Purpose The purpose of this paper is to develop and validate a multi-dimensional scale to
measure retail brand experience. Design/methodology/approach Literature review and open …