Food loss and waste (FLW) is a global and increasingly widespread problem (Davenport et
al., 2019). It is estimated that approximately 1.3 billion tons of food (about 30% of the food …

Purpose The purpose of this paper is to review, through a systematic literature review, the
different perspectives from which imperfect, ugly and suboptimal food products lead to food …

Food producers and retailers throw away large amounts of perfectly edible produce that fails
to meet appearance standards, contributing to the environmental issue of food waste. The …

This study employed the Theory of Reasoned Action to examine the relationship between
ugly food value and consumers' behavioral intentions. In addition, it has been used to …

Despite a proliferation of literature exploring and testing marketing measures to overcome
consumer barriers towards ugly produce, acceptance of it and the adoption of sustainable …

Though price discounting is becoming a common strategy to avoid food waste at the retail
stage by inducing consumers to consider and purchase suboptimal foods, not all consumers …

Purpose This study extends the theory of planned behavior (TPB) through the inclusion of
motivating variables for suboptimal produce preference (ie environmental concern, food …

Ugly foods meet nutritional and safety benchmarks but deviate from cosmetic and size
standards. The marketability of ugly food is a major factor that frustrates field-level food …

This paper explores the issue of food waste in the Lithuanian retail sector. A questionnaire
survey was designed in order to collect the relevant data from both the largest retail chains …

Purchasing suboptimal foods is an effective measure to reduce food waste, but there is still
significant consumer resistance in purchasing decisions. Message interventions are widely …