This study investigates the impact of customer relationship management (CRM) and
company reputation on customer loyalty with customer satisfaction mediating the relation …

The e-CRM application has currently offered benefits for companies in different business
sectors, especially in hospitality industry. The objective of this paper is to investigate the …

The present study attempts to examine how the various emotions expressed in customer
engagement content available on online product review videos reflect purchase intentions …

The purpose of this study is to evaluate a customer relationship management (CRM) model
based on telecom customers' experiences with the company's services. For this purpose …

Purpose The current study employs text mining and sentiment analysis to identify core
banking service attributes and customer sentiment in online user-generated reviews …

Social media live streaming, in the form of live video and user stories, is widely used by
influencers, organisations and individuals to connect with their audiences. Its popularity is …

This research aimed to analyze the direct and indirect influence of customer relationship
management and brand image on customer loyalty in the marine export department of DSV …

Social media usage for news, feedback on services, and even shop** is increasing. Hotel
services, food cleanliness and staff behavior are also discussed online. Hotels are reviewed …

Purpose Despite the immense popularity of WhatsApp, there needs to be more reliable and
valid scales for identifying and measuring users' motivation behind frequent WhatsApp …

E-commerce strongly relies on marketing strategies that utilize user given feedback on
services provided. Hotels and other hospitabilty outlets such as restaurants enlist user …