Marketing in the Metaverse: Conceptual understanding, framework, and research agenda
A hyper-connected digital universe referred to as the 'metaverse'bears the promise of
fundamentally changing how consumers, brands, and firms will transact and interact in a …
fundamentally changing how consumers, brands, and firms will transact and interact in a …
The merchants of meta: A research agenda to understand the future of retailing in the metaverse
Due to rapid technological developments, the metaverse is quickly garnering attention from
all areas of retailing. With a projected market of $800 billion by 2024, the metaverse is …
all areas of retailing. With a projected market of $800 billion by 2024, the metaverse is …
Development of metaverse for intelligent healthcare
The metaverse integrates physical and virtual realities, enabling humans and their avatars to
interact in an environment supported by technologies such as high-speed internet, virtual …
interact in an environment supported by technologies such as high-speed internet, virtual …
The Metaverse: A new digital frontier for consumer behavior
This work offers a multidisciplinary perspective on the Metaverse, focusing on its potential
implications for consumer behavior. We begin by proposing a conceptualization of the …
implications for consumer behavior. We begin by proposing a conceptualization of the …
Money, possessions, and ownership in the Metaverse: NFTs, cryptocurrencies, Web3 and Wild Markets
Our understandings of money, possessions, and ownership are all changing dramatically as
consumption becomes digital and virtual. The Metaverse is an imagined future space where …
consumption becomes digital and virtual. The Metaverse is an imagined future space where …
Fusing blockchain and AI with metaverse: A survey
Metaverse as the latest buzzword has attracted great attention from both industry and
academia. Metaverse seamlessly integrates the real world with the virtual world and allows …
academia. Metaverse seamlessly integrates the real world with the virtual world and allows …
Blockchain for the metaverse: A review
Since Facebook officially changed its name to Metaverse in Oct. 2021, the metaverse has
become a new norm of social networks and three-dimensional (3D) virtual worlds. The …
become a new norm of social networks and three-dimensional (3D) virtual worlds. The …
[HTML][HTML] Blockchain for the metaverse: A Review
Since Facebook officially changed its name to Meta in Oct. 2021, the metaverse has become
a new norm of social networks and three-dimensional (3D) virtual worlds. The metaverse …
a new norm of social networks and three-dimensional (3D) virtual worlds. The metaverse …
The non-fungible token (NFT) market and its relationship with Bitcoin and Ethereum
L Ante - FinTech, 2022 - mdpi.com
Non-fungible tokens (NFTs) are transferrable rights to digital assets, such as art, in-game
items, collectables, or music. The phenomenon and its markets have grown significantly …
items, collectables, or music. The phenomenon and its markets have grown significantly …
The new crypto niche: NFTs, play-to-earn, and metaverse tokens
D Vidal-Tomás - Finance research letters, 2022 - Elsevier
The combination of blockchain technologies and the gaming industry has given rise to
metaverses and play-to-earn games, which incorporate their own economy, commerce, and …
metaverses and play-to-earn games, which incorporate their own economy, commerce, and …