In recent years, machine learning (ML) and artificial intelligence (AI) have attracted
considerable attention in different industry sectors, including marketing. ML and AI hold …

Artificial intelligence and big data in tourism: a systematic literature review | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …

Purpose The purpose of this paper is to focus on measuring the contribution generated by
social media when used for business purposes, distinguishing between metrics and …

The study conducts a comprehensive retrospective analysis of the social media marketing
literature along with text mining and bibliometric analysis using data obtained from the …

The classification and recommendation system for identifying social networking site (SNS)
users' interests plays a critical role in various industries, particularly advertising …

In this paper, how customer loyalty, customer satisfaction, corporate image and behavioural
intention affect each other on social media and how to make the benefit maximisation for …

Social networking sites play an important role in every person's life. Users start expressing
their emotions online whenever any humanitarian or crisis like event occurs. A lot of sub …

The study examines the relationship between the governance program teams, business
user participation, and innovation in data compliance projects. Many firms continue to …

This chapter explores the dynamic intersection of artificial intelligence (AI) and the startup
landscape within the tourism industry. It investigates how AI has the potential to revolutionize …

Abstract Corporations are using Social Media (SM) to form meaningful and engaging
customer relationships involving online transactions. The aim of the research study is to …