Generating creative ideas and turning them into innovations is key for competitive
advantage. However, endeavors toward creativity and innovation are bounded by …

This study aims to investigate the development of 'marketing innovation'defined as the
implementation of new marketing practices involving significant changes in the design …

Frugal innovation (FI) demonstrates a new entrepreneurial landscape where small firms with
limited resources develop innovations for underserved customers in low-income countries …

Frugal innovation is about achieving more value while using fewer resources. This concept
has found application across multiple domains, ranging from healthcare and transport to …

The past two decades have seen a tremendous growth in innovation processes conceived
under scarcity conditions with special focus on emerging markets and bottom of the pyramid …

Purpose Given the importance of frugal innovation for small and medium-sized enterprises
(SME) in develo** countries, this study aims to explore the role of IT resources on frugal …

Over the last decade, there has been an increasing focus on service across socioeconomic
sectors coupled with transformational developments in information and communication …

In this paper, we use the term jugaad to describe the frugal, flexible, and inclusive approach
to innovation and entrepreneurship emerging from India. We articulate why this method is …

This research focuses on the study of the impact of the HRIS'use in human resources
department (HR) on individual innovation capability. A research model was proposed and …

Bringing value to end consumers is one of the main challenges for businesses in emerging
markets. This paper examines the role of information technology (IT) advancements in frugal …