The application of neuroimaging methods to product marketing—neuromarketing—has
recently gained considerable popularity. We propose that there are two main reasons for this …

Neuromarketing has recently generated controversies concerning the involvement of
medical professionals, and many key questions remain—ones that have potentially …

People often discount evidence that contradicts their firmly held beliefs. However, little is
known about the neural mechanisms that govern this behavior. We used neuroimaging to …

New York Times bestselling author Sam Harris's first book, The End of Faith, ignited a
worldwide debate about the validity of religion. In the aftermath, Harris discovered that most …

Ideology is a potent motivational force; human beings are capable of committing atrocities
(as well as acts of generosity and courage) and sacrificing even their own lives for the sake …

Political scientists and psychologists have noted that, on average, conservatives show more
structured and persistent cognitive styles, whereas liberals are more responsive to …

Purpose This research aims to better understand customer experience, as it relates to
customer commitment and provides a framework for future research into the intersection of …

We report evidence that individual-level variation in people's physiological and attentional
responses to aversive and appetitive stimuli are correlated with broad political orientations …

Who we are as humans has a lot to do with what happens between our ears. What happens
between our ears has a lot to do with the social world we traverse, engage, and react to. The …

The emergence of political neuroscience—an interdisciplinary venture involving political
science, psychology, and cognitive neuroscience—has piqued the interests of scholars as …