What is qualitative research? An overview and guidelines
WM Lim - Australasian Marketing Journal, 2024 - journals.sagepub.com
This guide explains the focus, rigor, and relevance of qualitative research, highlighting its
role in dissecting complex social phenomena and providing in-depth, human-centered …
role in dissecting complex social phenomena and providing in-depth, human-centered …
PLS-SEM in information systems: seizing the opportunity and marching ahead full speed to adopt methodological updates
Purpose Expanded awareness and application of recent PLS-SEM reporting practices were
again called for by Hair (2022) in his PLS 2022 Keynote Address. This paper aims to …
again called for by Hair (2022) in his PLS 2022 Keynote Address. This paper aims to …
Online food delivery services and consumers' purchase intention: Integration of theory of planned behavior, theory of perceived risk, and the elaboration likelihood …
Online food delivery services are a growing sector of the hospitality industry. As such, it is
important to gain a better understanding of the factors that influence consumer attitudes and …
important to gain a better understanding of the factors that influence consumer attitudes and …
Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media
This paper investigates the impact of social media influencer endorsements on purchase
intention, more specifically, the impact advertising disclosure and source credibility have in …
intention, more specifically, the impact advertising disclosure and source credibility have in …
Structural model robustness checks in PLS-SEM
Partial least squares structural equation modeling (PLS-SEM) has become a standard tool
for analyzing complex inter-relationships between observed and latent variables in tourism …
for analyzing complex inter-relationships between observed and latent variables in tourism …
Social media influencer marketing: The moderating role of materialism
Purpose Social media influencers (SMIs) have become an important source of influence that
affects consumer behaviours in their decision-making processes. As such, this justifies …
affects consumer behaviours in their decision-making processes. As such, this justifies …
An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research
Purpose Structural equation modeling (SEM) depicts one of the most salient research
methods across a variety of disciplines, including hospitality management. Although for …
methods across a variety of disciplines, including hospitality management. Although for …
How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Building a favorable sensory brand experience is crucial in services settings to strengthen
the competitive position of a brand and its equity. However, little empirical research exists in …
the competitive position of a brand and its equity. However, little empirical research exists in …
Antecedents and consequences of customer satisfaction: do they differ across online and offline purchases?
Retailers seek to utilize both online and offline purchase channels strategically to satisfy
customers and thrive in the marketplace. Unfortunately, current multichannel research is …
customers and thrive in the marketplace. Unfortunately, current multichannel research is …
[PDF][PDF] Testing and controlling for common method variance: A review of available methods
Several studies have debated over the prevalence of Common Method Variance (CMV) in
organizational research. This paper highlights various procedural and statistical remedies to …
organizational research. This paper highlights various procedural and statistical remedies to …