Environmental deterioration brought about by consumers' non-feasible utilization pattern is
putting a pressure on the environment and is obstructing sustainable development. To …

Purpose The purpose of this paper is to observe consumers' attitudes toward and intentions
to purchase green products on social media and to explore the relationships among social …

Purpose This research extends the theory of planned behaviour (TPB) and aims to study the
underlying factors that influence Chinese consumers' purchase intentions towards green …

Consumers are increasingly worried that their current consumption patterns have negative
environmental impacts, which in turn shapes their green purchase intentions. Based on the …

Purpose Adding to competitive dynamics and sustainability literature, this paper aims to
examine the implementation of environmental protection and sustainability initiatives within …

Managing environmental sustainability has become a critical challenge and an essential
agenda for academics and corporations alike. This study conducted evidence-based …

Purpose This study aims to investigate the factors, which may potentially influence green
product buying decision among young consumers in Malaysia. Design/methodology …

Purpose The purpose of this paper is to study the relationships between two distinct value
orientations, that is, the terminal and instrumental. The effects of these value orientations on …

Nowadays, since green consumption is widely accepted and affordable, obtaining
favourable attitudes of consumers toward green purchases becomes paramount to …

Purpose The paper aims to provide an alternative view to green consumption behaviors of
millennials. In fact, studies on green consumption have usually assumed a common attitude …