Defining the small firm is somewhat arbitrary as criteria used to classify entities as such
include size, number of employees, sales volume, asset size, type of customer, capital …

Cet article propose une définition de la confiance dans la marque selon trois dimensions
(crédibilité, intégrité et bienveillance), qui s' appuie sur les recherches menées en …

Trust is important to all marketing transactions, yet there is a paucity of research of the
phenomenon in an online environment. This paper provides a comprehensive review of the …

Internet privacy concerns (IPC) is an area of study that is receiving increased attention due
to the huge amount of personal information being gathered, stored, transmitted, and …

Purpose–The aims of this article are to measure the brand equity of service firms (luxury
hotels) using a customer perspective, to identify factors that predict customers' brands …

This research aims at analyzing the impact of consumers' perceptions of Corporate Social
Responsibility (CSR) activities on their trust toward the company and at highlighting the …

L'objectif principal de cette recherche est d'étudier l'impact des perceptions des
consommateurs en matière de responsabilité sociétale de l'entreprise (RSE) sur la …

Purpose–This UK‐based research aims to build on the US‐based work of Keller and Aaker,
which found a significant association between “company credibility”(via a brand's “expertise” …

Marketing Communications Management: concepts and theories, cases and practice makes
critical reflections on the prime issues in integrated marketing communications and is …

It has been a tumultuous time for news journalism. The speed and intensity of change has
engendered a feeling of crisis and many a debate has been held to discuss the future …