Five decades of self‐congruity in consumer behaviour research: A systematic review and future research agenda
The conceptualization of self‐congruity is more than five decades old. However, the
research on its effect on consumer behaviour is still evolving, ensuing the literature …
research on its effect on consumer behaviour is still evolving, ensuing the literature …
Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships
Purpose This paper aims to examine how the relationship norms established between
customers and brands influence customer perceptions of crowdsourcing (vs firm-generated) …
customers and brands influence customer perceptions of crowdsourcing (vs firm-generated) …
Predicting private and public pro-Environmental behaviors in rural tourism contexts using SEM and fsQCA: The role of destination image and relationship quality
The importance of pro-environmental behavior in tourism has been established, but
explaining its sub-dimensions, especially in the private and public dimensions, is under …
explaining its sub-dimensions, especially in the private and public dimensions, is under …
[HTML][HTML] Informative and peripheral metaverse: Which leads to experience? An investigation from the viewpoint of self-concept
The growth of the Metaverse has been massive in the last two years. However, limited
evidence exists to understand how consumers perceive it as a potential retail space. This …
evidence exists to understand how consumers perceive it as a potential retail space. This …
Traditional vs. AI-generated brand personalities: Impact on brand preference and purchase intention
This study evaluates how generative AI images align with consumer perceptions and impact
consumer-brand relationships and purchase behavior. Using generative AI (ChatGPT 4 and …
consumer-brand relationships and purchase behavior. Using generative AI (ChatGPT 4 and …
Understanding the sense‐making process of visitor experience in the integrated resort setting: Investigating the role of experience‐centric attributes
Almost all existing customer experience research has been based on the stimulus‐organism‐
response (S‐O‐R) paradigm or the interaction‐based perspective, and very few on the …
response (S‐O‐R) paradigm or the interaction‐based perspective, and very few on the …
[HTML][HTML] Leveraging environmental corporate social responsibility to promote green purchases: The case of new energy vehicles in the era of sustainable development
Leveraging on the theoretical integration of stimulus-organism-response (SOR) theory,
stakeholder theory, and self-consistency theory, an investigation is undertaken to explore …
stakeholder theory, and self-consistency theory, an investigation is undertaken to explore …
Does restaurant innovativeness influence customer advocacy? The roles of self-image congruity and customer engagement
HY Teng, CY Chen, TC Han - Journal of Hospitality and Tourism …, 2024 - emerald.com
Purpose Studies have explored the determinants of customer advocacy because of
customer advocacy's vital role in improving the efficiency and effectiveness of marketing …
customer advocacy's vital role in improving the efficiency and effectiveness of marketing …
A committed brand facing moral dilemma crises: the role of inferred goodwill and self-brand connection in consumer regret
Purpose In an era of blurred moral boundaries, brands face “moral dilemma crises”, which
are distinguished from traditional crises. Based on expectancy violations theory, this study …
are distinguished from traditional crises. Based on expectancy violations theory, this study …
How to make users fall in love with a mobile application: A moderated-mediation analysis of perceived value and (brand) love
L Zheng - Information Technology & People, 2024 - emerald.com
Purpose The study aims to examine the indirect relationships via application (app) brand
self-relevance emotions and self-relevance that underlie the relationships between …
self-relevance emotions and self-relevance that underlie the relationships between …