Online tracking is evolving from browser-and device-tracking to people-tracking. As users
are increasingly accessing the Internet from multiple devices this new paradigm of tracking …

Although digital advertising fuels much of today's free Web, it typically does so at the cost of
online users' privacy, due to the continuous tracking and leakage of users' personal data. In …

We evaluate the impact of probabilistically-constructed digital identity data collected
between Sep. 2017 and Dec. 2017, approximately, in the context of Lookalike-targeted …

Online advertising, the backbone of the free Web, has transformed the marketing business
by creating countless opportunities for advertisers to reach potential customers. e …

Personalizing the user experience on the web is important for news or product
recommendations, online advertising and other domains. Users increasingly expect …

Cross-device tracking has drawn growing attention from both commercial companies and
the general public because of its privacy implications and applications for user profiling …

As the world becomes more and more digitized, we are now able to collect enormous
amounts of data about everything, from how customers shop for groceries to how Formula …

Companies around the world spent millions of dollars purchasing state-of-the-art network
intrusion detection system to protect their network infrastructure from cyberattacks. Yet, they …

The emergence of information theft apps poses a serious threat to smartphone users. Most
of information theft apps rely on network interfaces to steal users' privacy and use short …

Due to the convergence of digital marketing and advertising efforts with variety of digital
devices like tablets, smartphones, PCs, smart TVs, and even wearable devices, tracking the …