This study reviews the methods and measurements employed in research using the
Persuasion Knowledge Model (Friestad and Wright) across leading journals in advertising …

This article provides a comprehensive and systematic review of the product placement
literature in order to map the thematic development of product placement research, help …

On Facebook, companies not only actively spread branded content themselves, they also
encourage users to do so. Hence, persuasive messages blend into the stream of content …

Since the introduction of the persuasion knowledge model more than 25 years ago, many
research studies have investigated how consumers' persuasion knowledge affects their …

This article presents two studies examining the effects of disclosing online native advertising
(ie, sponsored content in blogs) on people's brand attitude and purchase intentions. To …

There is a vital need for an updated evaluation of children's and adolescents' changing
commercial media environment. In this article, we introduce an investigative framework for …

The integrated and highly involving nature of advergames has led to criticism and concern
among academics and caretakers. It is assumed that children are highly susceptible to …

This eye tracking experiment (N= 149) investigates the influence of different ways of
disclosing brand placement on viewers' visual attention, the use of persuasion knowledge …

Product placement is the purposeful incorporation of commercial content into
noncommercial settings, that is, a product plug generated via the fusion of advertising and …

Branded apps have attracted an increasing amount of attention as a marketing
communication platform. With branded apps, companies try to create value for their brands …