Examining the relationship between social media analytics practices and business performance in the Indian retail and IT industries: The mediation role of customer …

P Garg, B Gupta, S Dzever, U Sivarajah… - International journal of …, 2020 - Elsevier
Social media analytics (SMA) is a dynamic field which has received considerable attention
from both academics and management practitioners alike. A significant number of the …

[PDF][PDF] Analisis Pengaruh Content Marketing terhadap Customer Engagement (Studi Pada Instagram@ bloomcoffeejkt)

HC Litmanen, WP Sari - Prologia, 2021 - pdfs.semanticscholar.org
Pada era digital modern seperti sekarang ini, tidak dapat dipungkiri bahwa perkembangan
teknologi telah berkembang dengan sangat pesat dan tidak dapat dihindari. Hal ini juga …

Social media data analysis for intelligent transportation systems

B Mounica, K Lavanya - 2020 International Conference on …, 2020 - ieeexplore.ieee.org
Transportation is the major tribulations in urban cities. Traditional transportation approach
are not smart for traffic management so Intelligent transport systems works with automated …

Pengaruh Social Media Marketing terhadap Brand Loyalty yang Dimediasi oleh Lovemark dan Customer Engagement sebagai Variabel Moderasi pada Produk …

A Anwarie, S Chan - Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 2024 - jim.usk.ac.id
This study aims to measure the effect of social media marketing on brand loyalty mediated
by lovemark with the moderating role of customer engagement on Somethinc products in …

[PDF][PDF] The Effect of Influencer Marketing and Content Marketing on Customer Engagement and Purchase Decisions on Followers

T Rosnani, Y Fahruna - Methodology, 2022 - academia.edu
Aims: This study aims to analyze the effect of influencer marketing and content marketing on
consumer purchase decision and customer engagement as mediating variables at Mitra …

[PDF][PDF] The Influence of Electronic Word of Mouth and Content Marketing of Property Companies on Housing Purchase Intentionin West Lombok Regency with …

MKA Rahman, DPBS AkhmadSaufi - ajhssr.com
The study examines the influence of electronic word of mout hand content marketing of
property companies on housing purchase intention in West Lombok Regency …

[PDF][PDF] Examining the relationship between social media analytics practices and business performance in the Indian retail industry: The mediating role of customer …

P Garg, B Gupta, S Dzever, U Sivarajah, V Kumar - uwe-repository.worktribe.com
Social media analytics (SMA) is a dynamic field which has received considerable attention
from both academics and management practitioners alike. A significant number of the …

Factores de marketing de contenido relacional en Facebook con respecto al engagement en la categoría de supermercados en hombres y mujeres de 25 a 40 años …

EJ Chilcce Chávez, PJ Macedo Delgado - repositorioacademico.upc.edu.pe
La categoría de supermercados de Lima Metropolitana se encuentra en un constante
dinamismo, ya que durante los últimos años han redireccionado sus estrategias en base a …

Factores que influyen en el uso y prácticas de análisis de social media: sus efectos en desempeño organizacional

C Maldonado Huentenao - 2020 - repositorio.uchile.cl
La forma de relacionarnos se ve afectada por los constantes avances tecnológicos y
herramientas comunicacionales, que afectan igualmente al mundo empresarial modificando …

[IDÉZET][C] The effects of social media marketing activities on brand equity within the South African banking industry: A cohort-based study

L Mandhlazi - 2023 - Vaal University of Technology